5 Top Tips to Confidently Price Your Salon Services
Struggling to price your salon services?
Discover 5 proven tips to set prices that reflect your worth, plus a free calculator to make it simple.
Pricing is one of the biggest challenges salon owners face.
You’ve built a loyal client base, you’re fully booked most weeks, but when you check the bank balance at the end of the month… it doesn’t add up.
Nine times out of ten, it comes down to this: you’re undercharging. Not on purpose, you just don’t have the right structure in place.
Here are my 5 top tips to finally price your salon services with confidence.
1. Know Your Costs
It’s impossible to set profitable prices without knowing exactly what each service costs you. That means adding up:
Products used per service
Labour and team wages
Overheads like rent, utilities, and insurance
Taxes and hidden expenses
When you know your true costs, you can set a price that doesn’t just cover them, it creates margin for profit.
2. Value Your Time & Expertise
Too many salon owners only charge for the product or service. But clients aren’t just paying for the colour in the bowl or the polish on their nails.
They’re paying for:
Your years of training and experience
The time it takes to deliver the service
The unique experience your salon provides
Price your time as highly as you value it.
3. Understand Your Market & Positioning
Competing to be the “cheapest” salon is a race to the bottom. Instead, decide where you sit in the market:
Are you offering a premium, luxury experience?
Are you the go-to for quick, affordable services?
Do you specialise in a niche (like blonding, extensions, or nail art)?
Your prices should reflect your brand and positioning, not just what the salon down the street is charging.
4. Review & Adjust Regularly
Pricing isn’t a one-and-done decision. Costs rise, demand shifts, and your skills evolve. If your books are full, or your costs have gone up, it’s time to review and adjust.
A good rule of thumb: check your pricing at least every 6–12 months.
5. Use the Right Tools
This is where many salon owners get stuck, they know they need structure, but they don’t know where to start.
That’s why I created my free Pricing Calculator & Workshop.
Instead of guessing, you can plug in your own numbers and instantly see what you should be charging to cover costs, pay your team fairly, and keep money in your business.
Here’s what you’ll get when you use it:
A salon-specific calculator that factors in products, labour, taxes, and overheads
A commission structure breakdown so you can pay your team without eroding margins
A step-by-step training video so you know exactly how to use it
One salon owner was on the verge of closing. After using the calculator, she adjusted her pricing and landed a high-ticket sale within her first week. Another went from break-even to hitting 29% profit. Others are now sitting at 60% net profit.
This tool has already changed the game for hundreds of salons.
Pricing doesn’t have to be stressful, and you don’t have to keep guessing. With the right structure and tools in place, you can finally set prices that reflect your worth and give your business the profit it deserves.
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